The Customer Journey of a Pre-Order: From Interest to Delivery
Understanding the customer journey is everything, especially if we talk about eCommerce. But when you add pre-orders into the mix, the process becomes both more complex and more rewarding. Unlike standard transactions, the pre-order customer journey begins before the...
E-Commerce Trends to Watch: The Future of Pre-Orders and Back-in-Stock Notifications
Imagine a potential customer visiting your website, excited to make a purchase, only to be greeted by those dreaded two words: Sold Out. Within seconds, they’re gone to a competitor’s site. While typical bounce rates range from 40–60%, an out-of-stock page can drive...
The Freelancer’s Guide to Adding More Value: Helping Clients Sell Before They Have Inventory
As a freelancer or developer working with Shopify merchants, standing out means tackling real business challenges, not just basic store builds. A powerful yet often overlooked opportunity is helping clients capture sales even when inventory isn’t available....
From Backorders to Better Business: Teaching Clients the Right Way to Handle Demand Surges
If you run a Shopify store or help clients manage theirs, you know high-demand periods can be exciting and stressful. Black Friday hits, a product goes viral, or holiday shopping kicks off and suddenly, your inventory is gone. Handling these moments well can be the...

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